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NEXVN's 5th-anniversary event marks a significant milestone in the company's development journey with the name "5-YEAR ANNIVERSARY EVENT". This is an opportunity for NEXVN to express gratitude to its partners who have accompanied the company, overcome challenges and difficulties, and at the same time affirm its position and vision in the future.
Understanding NEXVN's desire for a cozy, private party imbued with Vietnamese cultural identity, Thien Kien meticulously researched and selected the Cấp Sắc Ceremony, a traditional ritual of the Dao ethnic people, as the main theme of the event. The Cấp Sắc Ceremony is not only a rite of passage marking adulthood but also carries the meaning of community bonding, the continuation of tradition, and the aspiration to reach for the future.
Thien Kien recreated the Dao people's "cỗ lá" (a traditional meal served on leaves) in a creative and environmentally friendly way. The dishes are prepared from local ingredients, imbued with the flavors of the mountains and forests. In particular, the "bánh dầy giò" (sticky rice cake with pork sausage) - a familiar dish of the Kinh people - is transformed by the Dao people with an additional ingredient: gấc fruit, creating a red-orange color that matches NEXVN's brand identity, both carrying cultural significance and subtly increasing brand recognition.
Guests experience making their own fragrant pouches from local Dao ingredients. Fragrant pouches are an interesting part of Vietnamese culture, carrying traditional values of sophistication, gratitude, and connection with nature. Since ancient times, before the advent of perfumes, the use of herbs to create fragrant pouches worn on the body has been a way to create a scent imprint of their ancestors.
Although not heavily focused on religious elements, the event space is decorated with the image of a pine tree, made of interwoven wood, on which are hung souvenir photos, marking important milestones of NEXVN during its 5 years of formation and development. Instead of using the star image in Western style with the meaning of belief and hope, Thien Kien cleverly incorporated the star image of the Dao people, carrying the meaning of wishing for prosperity, fertility, and luck to NEXVN as well as the guests attending the party.
NEXVN's 5th-anniversary event is not just a party but also a journey of cultural experience, connecting people and honoring traditional values. Not only the visual and taste aspects, but the gifts presented to the guests to take home are local herbs of the Dao ethnic people used to soak their feet and hands to reduce aches and pains, expressing empathy for busy guests as a thank you for everyone's presence at the event. Thien Kien infused the event with a cozy, sophisticated space imbued with Vietnamese identity, helping NEXVN convey a deep message of gratitude to its partners, while affirming its vision and aspirations for new successes in the future.
We hope this introduction will help you better visualize NEXVN's 5th-anniversary event. If you have any questions, please do not hesitate to contact us.
MENU (provided for the event)
A culinary gem of Vietnam's Northern Midlands and mountains, grilled beef infused with the fiery kick of Sichuan pepper and the delicate aroma of Michelia tonkinensis offers a truly unique taste of the region.
Bánh dày (steamed glutious rice cake) is one of the traditional dishes of Vietnamese people, but with the Yao ethnic group, instead of the characteristic white color like the Kinh people, the color of the cake will be orange-red of balsam, which is an interesting difference in the cultural diversity of Vietnam.
Nem lui is a popular dish in many provinces and cities, especially in the Central region of Vietnam. However, it is only when made according to the Hue people's recipe that this dish has the authentic flavor and creates a distinct difference.
Broad squid and squid are two of the most common types of squid, with high nutritional and culinary value. They can not only be processed into delicious dishes with rich flavors and colors, but are also known as the kings of seafood due to their popularity.
Star apple Bach Thao, scientifically known as Chrysophyllum Cainino, has a characteristic purple color when ripe, hence it is also called purple star apple. This is a type of star apple that does not have a bitter sap when eaten ripe, and can even be eaten close to the peel, which is different from other star apple varieties
Cao Phong oranges have long become a famous specialty fruit of the people of Hoa Binh because of their sweet and delicious taste, and juicy flesh.